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Components of the promotion mix in use promotion entails many things the elements of promotional mix include advertising, sales promotions, personal selling, direct marketing and public relations. Promotion in marketing essay in the contemporary business environment, promotion plays the crucial role for the effective business development along with positive brand image, the effective promotion can contribute to the fast and effective business development. Several facts are changing in today’s marketing communications more companies adopt the new concept of integrated marketing communications (imc) to convey a consistent message about their brand and products hence, imc has played a powerful role and developed into a useful strategy for company to .
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The role of promotion in marketing paper instructions: for the product or service you chose in (southwest airlines), discuss how promotional strategy is influenced by the choice of target market and segment by answering the following questions. Marketing mix: product, price, place, promotion – essay sample marketing decisions made by a company when shaping a suitable proposition for the potential customer can be organized into four major groups. The four elements of a marketing mix are the product, price, a place, and the promotion strategies firstly, product strategy is involves deciding the product or services that the business will offer to the customers and the need that this will satisfy.
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